If you change the way you look at things,
Do you feel like you are tackling the same problems every day?
Do you wonder if there is a better way?
Have you looked at the challenge from every angle?
Could you use a new perspective?
These are a few questions to ask yourself as you run your business. It's easy for us, as entrepreneurs, to get lodged in linear thinking.
Linear thinking is:
If you can see your path laid out in front of you step by step, you know it's not your path.
I know what you're thinking. "I'm busy simply trying to RUN my business and extinguish fires every. dang. day! I don't have time for this!" You feel there is no time to sit, dream about the future and write pretty words. You have to bring the future to you. I get it! It's totally human to want to "fix it!" Especially for us Type A's.
But... what if you started to build a house without any plans?
What if you ran to your local home improvement store and started pricing and buying? What if you ran by the paint store on your way to pick up the kids at basketball practice and chose a color for your main living area? Just pick one. There's no time to consider lighting and how it corresponds to your other rooms! (I might have done this!) You see...I didn't want to take time to evaluate the total picture. I needed the room painted. People were waiting on me to pick a color - so this color (YIKES!) would have to do. What inevitably happens in this situation is, unless I get very lucky, I end up disappointed with the results. I didn't stop to contemplate the vision I sought. Now imagine doing this for an entire house? Obtaining a final result you are proud of in this rush-to-action mindset is almost impossible.
We are building here. You are building not only your business but your life. You will spend more waking hours attending to the business of business than you will most anything else. How can that not be important enough to stop, reflect and envision your future?
Who of us has baked a cake - followed all the directions - only to pull the cake out of the oven and see a huge crack down the middle? Our first instinct is to cover it up...
We start to construct the layers and do one of two things:
1. Flip the layer over so the crack doesn't show or
2. Apply enough icing that no one ever knows.
Plenty of icing means yummy goodness all around! No one is the wiser! Yay us! We are going to eat it anyway, right? What's the harm?
This cover up method works great when I'm not at my baking best, but what happens in a business when we simply hide our flaws or cover them with tasty sugar?
Your business is like a cake. You add all the right ingredients - wisdom, know-how, and hard work! You market correctly and that baby bakes. You watch it rise and turn golden brown. You handle your customers very carefully, with great care and integrity and layers start to add up! Then the goodness appears - icing, aka, sales! You feel the sweet relief of your business growing!
One day, although you've baked a thousand cakes, you start to notice issues here and there. You realize that the cake is starting to separate. You are having to hide more - apply more icing.
Hi! It's Bridgett here! Are you ready to take your business to a new level? Let's do it!
Join me on Instagram @businessdawning.