Who of us has baked a cake - followed all the directions - only to pull the cake out of the oven and see a huge crack down the middle? Our first instinct is to cover it up...
We start to construct the layers and do one of two things:
1. Flip the layer over so the crack doesn't show or
2. Apply enough icing that no one ever knows.
Plenty of icing means yummy goodness all around! No one is the wiser! Yay us! We are going to eat it anyway, right? What's the harm?
This cover up method works great when I'm not at my baking best, but what happens in a business when we simply hide our flaws or cover them with tasty sugar?
Your business is like a cake. You add all the right ingredients - wisdom, know-how, and hard work! You market correctly and that baby bakes. You watch it rise and turn golden brown. You handle your customers very carefully, with great care and integrity and layers start to add up! Then the goodness appears - icing, aka, sales! You feel the sweet relief of your business growing!
One day, although you've baked a thousand cakes, you start to notice issues here and there. You realize that the cake is starting to separate. You are having to hide more - apply more icing.
Hi! It's Bridgett here! Are you ready to take your business to a new level? Let's do it!
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