Who of us has baked a cake - followed all the directions - only to pull the cake out of the oven and see a huge crack down the middle? Our first instinct is to cover it up...
We start to construct the layers and do one of two things:
1. Flip the layer over so the crack doesn't show or
2. Apply enough icing that no one ever knows.
Plenty of icing means yummy goodness all around! No one is the wiser! Yay us! We are going to eat it anyway, right? What's the harm?
This cover up method works great when I'm not at my baking best, but what happens in a business when we simply hide our flaws or cover them with tasty sugar?
Your business is like a cake. You add all the right ingredients - wisdom, know-how, and hard work! You market correctly and that baby bakes. You watch it rise and turn golden brown. You handle your customers very carefully, with great care and integrity and layers start to add up! Then the goodness appears - icing, aka, sales! You feel the sweet relief of your business growing!
One day, although you've baked a thousand cakes, you start to notice issues here and there. You realize that the cake is starting to separate. You are having to hide more - apply more icing.
What are these cracks? They could be:
If your sales are high, the sweetness has hidden lots of flaws. And if you are very honest with yourself, you will realize you have stopped doing the things you did at the beginning. It turns out that your success may be a double edged sword. Maybe, you stopped researching insurance premiums? You ignored the finance charges that are creeping up. You've slipped and not stayed in touch with your marketing agency to review monthly ROI on your advertising spend.
But you're thinking, "There's plenty of cash in the bank, so why bother?"
I'm here to tell you - bother! What if the sales drop? All those extra expenses will gobble up your bottom line. What if you have ignored the signs of inner company turmoil, and efficiency and job satisfaction have slipped right before your very eyes?
Take action! Make a list today of all the cracks in your cake. Analyze every line on your income statement, review loans and interest rates, read blogs in your industry about new and cheaper ways to conduct business or take the pulse of office moral. The worst thing that can happen is all that gooey goodness goes right into your pocket!
This is also a perfect time to contact someone with heart and expertise to get you back on track! I would love to help! Learn more about me and shoot me an email for a quick free chat to see how, together, we can bake a brighter future!
Hi! It's Bridgett here! Are you ready to take your business to a new level? Let's do it!
Join me on Instagram @businessdawning.